Mobile Augmented Reality Design Evaluation
Event Type
TimeWednesday, October 12th4:30pm - 5:30pm EDT
LocationPoster Gallery
DescriptionAugmented reality (AR) usage has increased substantially in recent years due to the proliferation of smartphone technology. Retail companies have leveraged augmented reality by allowing users to view products in their space before they buy. Because usability is related to return on investment (Marcus, 2005; Nielsen et al., 2013), ensuring the usability of products is vital. One way to accomplish this is through heuristic analyses (Tan et al., 2009). While there are many time-tested sets of heuristics (Nielsen, 1994; Schneiderman & Plaisant, 2004), these often fail to address many of the interactions that are unique to AR (Derby & Chaparro, 2021). In this practice paper, we demonstrate the viability of supplementing traditional heuristic analyses (Nielsen, 1994) with a new heuristic checklist designed specifically for augmented and mixed reality (Derby & Chaparro, In Press), while evaluating a retail AR program developed to view plants in the user’s environment before buying.