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“Paying with my face” -- Understanding users’ adoption and privacy concerns of facial recognition payment
SessionPoster Session 1
DescriptionFacial recognition payment (FRP) is a widely adopted technology in countries outside of the United States (US), particularly in east Asian countries. However, FRP is still not widely accepted and implemented within the US, partly due to users’ privacy concerns of FRP. In our survey study of 164 US participants, we adopted the extended Technology Acceptance Model (TAM) to investigate the relationship between users' privacy concerns, power usage, attitudes, and their intention of adopting FRP. Our findings showed significant relationships among these assessed variables and indicated that privacy was indeed an important factor in predicting individuals’ intention of adopting FRP, but power users might become early adopters that could spearhead widespread acceptance of FRP within the US due their lessened privacy concerns.