Presenter

Caleb Furlough, PhD, is a User Experience Manager at Truist, leading research for Digital Commerce products. He received his PhD in Human Factors & Applied Cognition from North Carolina State University. He has worked in Human Factors and UX research in a variety of industries including healthcare IT, finance, and SaaS for over 10 years. Working as both an external consultant and internal research leader he has experienced the varying lenses through which stakeholders see different research methodologies. He will share some effective strategies for choosing and communicating methods in light of different stakeholder perspectives.